The Rise of Livestreaming in Kenya
Just a few years ago, livestreaming was almost unheard of in Kenya. Around 2018, only a few established media houses, tech bloggers, and some churches had started experimenting with the technology. Fast forward to today, and livestreaming is a key part of how we share, experience, and celebrate events.
The Pandemic Accelerated Livestreaming Adoption
When the COVID-19 pandemic hit in late 2019 and early 2020, people were forced indoors. Governments around the world, including Kenya, imposed lockdowns, curfews, and strict social distancing measures. As a result, many turned to digital platforms to stay informed and connected.
In Kenya, entertainment venues like theatres, pubs, and clubs were closed for months under public health guidelines. Despite these restrictions, the public’s appetite for shared experiences only grew stronger. Livestreaming quickly filled the void with quarantine concerts, virtual weddings, and online worship services.
From Niche to Mainstream: New Opportunities and Challenges
Livestreaming became more than just a trend. It evolved into a vital tool for creating connection and continuity. Many events, including funerals and town hall meetings, shifted online. Production teams began working from their homes, navigating both challenges and new opportunities in the process.
As demand for livestreaming services increased, individuals and companies emerged to meet the need. Coverage expanded to include church services, weddings, burial ceremonies, corporate launches, and concerts.
Tech Giants and Manufacturers Join the Race
Tech giants like Google (through YouTube) and Facebook responded quickly. They improved user interfaces and platform stability to handle the surge in live viewers. At the same time, companies like Sony and Blackmagic Design started releasing more affordable livestreaming gear. This made it easier for beginners to create high-quality content at a fraction of the traditional cost.
With lowered costs and increased accessibility, livestreaming production quality soared. A well-produced livestreamed concert on social media could now rival a traditional TV show in both creativity and viewer engagement.
Local Governments and Institutions Embrace the Change
Churches weren’t the only ones to embrace the power of livestreaming. Civic institutions followed closely. For example, the Nakuru County Government livestreamed its State of the County Address on social media, setting an example for other counties.
Livestreaming as a Cost-Cutting Alternative
Socially, livestreaming has become a practical solution. Weddings, for instance, can now host a small in-person audience while broadcasting the event online to hundreds more. It’s budget-friendly and widely accessible.
What’s Next for Livestreaming?
In the post-COVID era, livestreaming will continue to influence how people consume content. Brands and influencers are already leveraging it to reach wider audiences and deliver fresh, interactive experiences. More importantly, it provides marketers with insights into audience behavior on different platforms.
The future is live. And it’s already here.
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Patrick K. Prince
CEO, Nakuru TV
The writer is a journalist working with Nakuru TV a premiere Online TV station that leverages on Internet Applications for Online Advertising through Video production and Livestreaming services . Check out Nakuru TV on Facebook, YouTube, Twitter and on www.nakuru.tv
